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Switch: How to Change Things When Change Is Hard:  Chip Heath, Dan Heath: 9780385528757
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Switch: How to Change Things When Change Is Hard
"Random House, Inc / 2010 / Hardcover"
Author: "Chip Heath, Dan Heath"
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ISBN: 9780385528757

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Product Description

Why is it so hard to make lasting changes lives? The primary obstacle is a conflict that's built into our brains, say authors Chip and Dan Heath. Our minds are ruled by two different systems-the rational mind and the emotional mind-that compete for control. The rational mind wants to change something; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort-but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results.



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Product Details

Format: Hardcover
Number of Pages: 304
Vendor: Random House, Inc
Publication Date: 2010
Dimensions: 8.25 X 5.50 (inches)
ISBN: 0385528752
ISBN-13: 9780385528757
Availability: Only 2 in stock - order soon! Additional quantities may be backordered.


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